On January 18th, the grand launch ceremony for the "Lite Shun Socket - True Safety Against Overload" branded train took place at Changsha South Railway Station. Attendees included Lite Shun Chairman Tao Yueling, Lite Shun General Manager Tao Jiahuan, Assistant General Manager of Yongda Media's Southeast Region Yao Jianan, and other esteemed guests, who came together to witness Lite Shun's brand kickoff.

Founded in 1995, Lite Shun has been a best-selling brand in European and American markets, ranking top 3 in sales in the US market. Over the past three decades, it has been exported to six continents, serving a global population of 1.5 billion, and has established cooperative relationships with over 200 partners worldwide, making it a leading brand in global electrical connections.

Regarding product development

Lite Shun boasts a strong R&D team and self-operated import and export rights. It was one of the first to obtain ISO9001-2000 quality system certification, and its products have obtained professional and authoritative safety certifications such as UL and CUL from the United States, as well as Canadian certifications. Additionally, it has established a safety testing laboratory that meets UL standards.

Through years of experience and accumulation, Lite Shun has accurately grasped the needs and desires of contemporary consumers for high-quality products. It has dedicated itself to the field of electrical connections, responding to people's expectations for electrical use in modern society with higher quality.

Based on this original intention, Lite Shun has launched its latest star product, the "Born for Gaming" Lite Shun Professional Full Buff Gaming Socket (65W MAX Fast Charge), in response to the needs of contemporary gamers. Compared to ordinary sockets, Lite Shun's gaming socket boasts 13 major advantages, providing consumers with an immersive gaming experience.

Regarding brand development

China is the place of origin for Lite Shun. After more than 30 years of international best-selling success, Lite Shun finally embarked on its journey back to its homeland in 2023 to explore the limitless possibilities of Chinese-style sockets.

This collaboration with Yongda Media for high-speed rail media placements and the launch event marketing is Lite Shun's debut in the domestic media landscape. By comprehensively covering the three major product lines of high-speed rail, including screens, lightboxes, and trains, and implementing the two core strategies of "resources + events," Lite Shun has quickly ignited super brand communication with long-term strategic planning and tactics, perfectly concluding its debut performance in high-speed rail media.

At the event, Mr. Tao Jiahuan, General Manager of Lite Shun, stated: "Lite Shun upholds the corporate vision of 'becoming the global leader in the socket industry,' the corporate mission of 'providing consumers with safe and high-quality socket products,' and the core corporate values of 'professionalism, focus, courage to challenge, and win-win cooperation.' We strictly control product quality with a serious and responsible attitude to provide consumers with the most satisfactory service. Lite Shun will take this launch ceremony as an opportunity to learn from the spirit of 'innovation and leadership' demonstrated by China's high-speed rail, and to launch a new round of branding efforts."

Yao Jianan, Assistant General Manager of Yongda Media's Southeast Region, added: "Our protagonist today, Lite Shun Industrial Co., Ltd., has been a best-seller in Europe and America for 30 years, while China's high-speed rail is a typical representative of Made in China. The combination of the two represents a powerful alliance between 'Chinese speed' and 'international smart manufacturing for safety,' marking the first step in building a well-known domestic brand."

Representatives from both sides took to the stage together, holding golden sand pots and slowly pouring the glowing sand, symbolizing Lite Shun's opening of a new chapter in brand communication. Guests took photos to commemorate this significant moment.

In addition, Lite Shun prepared numerous engaging interactive activities and prize drawings, attracting a large number of passengers to participate, creating a lively atmosphere at the ceremony.

Since its inception, Lite Shun has upheld the belief of creating a safer, more reliable, and more convenient electrical environment for the public, aspiring to become the most innovative industry leader in the field.

Yongda Media has helped Lite Shun break into the vast Chinese market, starting from Changsha as the central point of departure for trains, heading in all directions across the country, spanning the length and breadth of the land. By leveraging media within train stations to endorse the brand and creating an exclusive brand communication space through train media, Lite Shun can engage in close dialogue with user groups, fostering effective connections between the brand and users. At the same time, this boosts the confidence of dealers nationwide and demonstrates the brand's outstanding strength to the entire industry!

Looking ahead, Lite Shun will continue to strive towards its vision of "becoming the global leader in the socket industry," while Yongda Media will continue to empower Lite Shun's brand building and high-quality development with its own "resources + intelligence" services!